Some ideas won’t leave you alone. They turn up at inconvenient hours. Interrupt a conversation. Find their way into the margins of a notebook. You leave them unfinished. Come back a few days later. They’ve become something else. We follow them. Give them room. Push them further. See what happens when they meet a screen, a system, a deadline, another mind. Sometimes they become a product. Sometimes a campaign. Sometimes something nobody expected. That’s where Monster Lab begins. Those ideas have taken us to Accenture Interactive, Lew’Lara/TBWA, Lov Dentsu, Naked, R/GA, Buscapé Company, Riot Games, Avon, Banco do Brasil, Blue Man Group, Bradesco, C&A, Chilli Beans, Electrolux, Gizmodo, Grey Goose, Itaú Bank, Motorola, Nissan, Saint-Gobain, Santander, Sony and many others. Different people. Different worlds. Different things to make. And some ideas still won’t leave us alone.